Subaru Impreza vs KIA Forte

A data-driven comparison of two real rivals — pulling reliability scores, RepairPal repair costs, and the most-reported issues. Rivalry score: 80/100. Strong alternative in the compact sedan segment with similar pricing.

Subaru Impreza

Reliability score81/100
RepairPal rating3.5/5
Avg annual repair$653
Recent US sales60,464
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KIA Forte

Reliability score78/100
RepairPal rating3.0/5
Avg annual repair$451
Recent US sales360,562
Top issueUnknown Or Other (7)
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Verdict: Subaru Impreza vs KIA Forte

The KIA Forte demonstrates superior reliability with an average reliability score of 81/100 compared to the Subaru Impreza's 73/100. The Forte also has a lower owner complaint rate of 3.2 per 10,000 sold and fewer total recalls at 11 over seven years, whereas the Impreza has 18 recalls over nine years and a complaint rate of 4.1. Additionally, the Forte benefits from lower estimated annual repair costs of $451 against the Impreza's $653. While both vehicles face issues with their electrical systems, the Forte's overall reliability metrics and cost efficiency make it the more dependable choice.

Reliability problem analysis

The Subaru Impreza's problem profile is dominated by issues related to visibility and wipers, with 136 complaints, and exterior lighting, which has 126 complaints, including two linked to crashes. In contrast, the KIA Forte shows a broader range of concerns, with significant issues in the unknown or other category and the power train, each with 85 complaints; the unknown or other category is notably linked to 11 crashes. The Forte also has substantial engine complaints (81), while the Impreza's engine issues are less pronounced with only 14 complaints. Additionally, the KIA Forte's airbag complaints are particularly concerning, with 29 complaints and 22 linked to crashes, highlighting a critical safety issue not as prevalent in the Impreza's profile.

Which one to buy

If you prioritize low running costs and reliability, the KIA Forte is an excellent choice. With a higher reliability score of 81/100 and fewer recalls (11 compared to the Impreza's 18), it offers peace of mind. The Forte also has a lower estimated annual repair cost of $451 and a reduced major repair risk of just 9%, making it a cost-effective option for budget-conscious drivers. Additionally, with fewer owner complaints per 10,000 sold (3.2), it provides a smoother ownership experience.

However, if you value all-wheel drive capabilities and can manage slightly higher maintenance expenses, the Subaru Impreza might suit you better. While it has a lower reliability score of 73/100 and a higher annual repair cost of $653, the Impreza is well-regarded for its performance in adverse weather conditions. Keep in mind that it has a higher major repair risk of 17% and more frequent recalls, so weigh these factors against your needs.

Cost of ownership

According to independent repair cost data, the Subaru Impreza incurs an annual repair cost of $653, compared to the KIA Forte's $451. This translates to a $202 difference per year, or $1,010 over five years. Additionally, the Impreza's repair frequency is slightly higher at 0.3 visits per year versus the Forte's 0.2 visits. The major repair risk is also greater for the Impreza at 17%, compared to just 9% for the Forte. For cost-conscious buyers, the KIA Forte presents a better value with its lower annual repair costs, reduced repair frequency, and lower risk of major repairs, making it a more economical choice over time.

Check a specific Subaru Impreza or KIA Forte by VIN

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